Homecoming & Heritage Come Together for Spotify BLK
SPOTIFY BLK WORKFORCE
DEVELOPMENT CONFERENCE 2021
In 2021, Spotify hosted its third annual BLK Workforce Development Conference, an employee resource group for Black/African-American culture creating engagement through panel discussions, workshops, and performances. The identity system champions themes of homecoming, community, and positivity. Black and white portrait photography is collaged with vivid heritage patterns, torn paper elements, and hand-drawn markings, altogether creating a richly layered, rhythmic palette.
Art Direction, Brand Identity
Studio: IC-YA
Client: Spotify
Release: 2021
Danny Yirgou Creative Director
Grace Kao (Freelance) Art Director
Andrew Chambers Designer
Kim Ho Motion Designer
Copyright © 2025 Grace Kao. All rights reserved.